A new king is likely to emerge next month in the country’s 15-year-old hiplife music industry with the surfacing of Paedae and his three associates on the scene.
Their debut album, “The Revolution,” is without doubts set out with a mission to revolutionalise the hip-life genre, which for a long time now, appears not to be catching up with and getting the expected recognition on the international scene.
YAWA GIRL
Although yet to be released, some of the songs on the 15-track album have gained massive airplay on local radio stations and night clubs in the country which have gone down well with listeners.
It therefore came as no surprise that one of the songs on the album titled: “Yawa Girl,” has become a catching phrase on the lips of many who have had the opportunity to listen to it.
The quartet of Paedae, the leader; Mugeez, Under and Kill Beats, forming the label: R2Bees (Refuse to be Broke), believes their debut album would usher in a new era of African music.
In an interview with the TW, Paedae said their music is not necessarily hiplife, which he indicated, has not been patronised much outside the shores of Ghana, but what he termed as urban classic music.
He said the album with tracks like “I dey Mad” and “Up Ina da Club” was put together bearing in mind the bad societal happenings, especially the bad culture that the youth of today have adopted.
“We do not just want to entertain but to correct the bad and ills in society,” he said, and advised the youth to listen to music from an artistic point of view and not just enjoy the rhythm.
Explaining the rationale behind the track “Yawa Girl,” Paedae expressed regrets that it is gradually becoming a norm in the country these days to see young girls dating more than one guy.
He noted that such ladies have painted a picture as if there is nothing wrong with a lady being in a relationship with more than a guy, adding “in every nine out of 10 relationships, ladies do not have only one guy”.
It is in view of this, he explained, that he came up with the song “Yawa Girl” to advise young ladies of the consequence of such acts which made them no different from prostitutes.
A twist of highlife, hip hop, R&B and dancehall, the album is designed to break the barrier of the low patronage of hiplife music by the world. The songs are interlaced with pidgin English, Twi and English.
“We didn’t want to do hiplife because we want to sell our music beyond the frontiers of the country and Africa. Hiplife is basically targeting Ghanaians, but we wanted to do music that everybody everywhere will appreciate,” he asserted.
Paedae underscored the importance for musicians, hiplife artistes especially, to look for new challenges, and “they should also know what appeals to other people apart from those in Ghana”.
Artistes like P- Square, 2Face Idibia and other Nigerian musicians, he said, have been able to move their music beyond their country because they do not target Nigerians alone in the making of their music.
TALENTS
Paedae, whose real name is Faisal Salifu, was born and bred in Tema.
He attended New Age Preparatory School at Tema Community Two and proceeded to Tema Senior High School where he graduated in 2000.
Paedae, Mugeez,Under and Kill Beat, have known each other since childhood and have actively been doing music underground for about 10 years now.The group says it hopes to “rule music in Africa in the next decade” with their talent.
According to them, they have come to step up the musical arena in the country and in Africa at large to be able to catch up with the world.
“We must keep the faith and come to the realisation that as black people, we can be strong and work towards our dream,” stated Paedae.