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13th February, 2012
MTN Wins Most Admired Brand In Africa
The continent’s leading telecoms company received top honours in all three categories at last week’s inaugural Brand Africa 100 Awards held in Johannesburg, South Africa.
MTN was ranked the “Most Valued Brand in Africa”, outshining iconic global brands such as Shell and Coca-Cola.
In another category, MTN was recognised as the “Most Valued African Brand”, ahead of South African banking giant Absa and NNPC of Nigeria.
A statement from the company said the award made MTN the most admired brand to come out of Africa.
“For us, these accolades are further recognition of MTN by our customers, communities and admirers even outside our markets across the continent. We are humbled by the strong admiration that Africa has for the MTN brand,” said Christian de Faria, MTN Group Chief Commercial Officer.
Earlier this year, MTN was recognised as Africa’s most valuable brand and the only African global brand in the 2011 Brand Finance Global 500.
De Faria added that “As we continue to grow our business, we’ve also put an effort to ensure a corresponding benefit for the communities we service. As a result, our social investments have contributed immensely to MTN being regarded as the most admired brand in the vast majority of our markets.”
MTN was ranked the “Most Valued Brand in Africa”, outshining iconic global brands such as Shell and Coca-Cola.
In another category, MTN was recognised as the “Most Valued African Brand”, ahead of South African banking giant Absa and NNPC of Nigeria.
A statement from the company said the award made MTN the most admired brand to come out of Africa.
“For us, these accolades are further recognition of MTN by our customers, communities and admirers even outside our markets across the continent. We are humbled by the strong admiration that Africa has for the MTN brand,” said Christian de Faria, MTN Group Chief Commercial Officer.
Earlier this year, MTN was recognised as Africa’s most valuable brand and the only African global brand in the 2011 Brand Finance Global 500.
De Faria added that “As we continue to grow our business, we’ve also put an effort to ensure a corresponding benefit for the communities we service. As a result, our social investments have contributed immensely to MTN being regarded as the most admired brand in the vast majority of our markets.”
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