The nine-month long “Good Life Campaign” designed to inculcate in Ghanaians the need to practice healthy lifestyles in order to live longer has ended in Accra with a call on Ghanaians to adopt healthy lifestyles.
The Acting Director of the Ghana Health Service (GHS), Dr Frank Nyonator who made the call said the only way to enjoy one’s life was when it was lived well.
The Good Life Campaign which was started in November 2010 by the John Hopkins University (JHU), USA, in collaboration with the GHS encouraged Ghanaians to reflect on what makes life “good”
Themed: “Good Life, Live It Well,” the campaign linked personal happiness to the practice of healthy behaviours and underscored the need to avoid preventable diseases such as HIV/AIDS, malaria and heart attacks enjoy life to the fullest.
During the nine-month period, the campaign created a platform for a wide variety of health topics to be discussed.
Aimed at improving the health status of Ghanaians, the programme was generally about doing the things people loved most in good health such as watching football, watching movies, chatting with friends, reading a book and caring for the family.
Under the campaign, the John Hopkins University put together a Game Show on TV which gave the general public an opportunity to test and exercise their general knowledge in health.
At the end, 24-year old Daniel Paa Kwesi Ankomah beat three others to emerge the winner for Good Life Campaign Game Show and took home GH¢ 5,000 and other consolation prizes.
A statement issued in Accra said the campaign formed part of the Ghana Behaviour Change Support (BCS) project which was a four-year initiative of the United States Agency for International Development (USAID) and managed by the Johns Hopkins Centre for Communication Programmes (JHU/CCP) with CARE and PLAN International NGOs as partners.
“The overall purpose of the BCS project is to assist GHS at the national, regional and district levels to support its efforts to achieve health related Millennium Development Goals (MDGs) through sustained and coherent social and Behaviour Change Communication (BCC) interventions.
It said that was intended to blend community, interpersonal, and mass media approaches in behavioural change and healthy lifestyles.
BCS aims to increase demand and use of commodities, services and create positive behaviours in maternal, neonatal and child health, family planning, malaria prevention and treatment.